Rebuilding
Spain's local
food system.
A direct digital bridge between Spanish farmers and the people who want to eat their food. Fair prices. Full transparency. Zero retail markup.
Hello, Marta.
This week from your region:
Spain's local farmers are losing their place in their own food system.
Imported produce, retail consolidation, and convenience-driven habits have squeezed local growers out of their own market. This is what we set out to change.
Morocco
countries
countries
Growing Import Dependence
Cheaper imported produce increasingly dominates Spanish markets, displacing what's grown next door.
Farmers Under Pressure
Small Spanish farmers struggle to compete with the lower production costs of foreign suppliers.
Retailer Dominance
Large supermarket chains prioritize price over local sourcing, squeezing farmer margins.
"A Spain where local farmers and local buyers are directly connected, cutting out unnecessary intermediaries so that the value of food stays where it is created."
"To build a direct digital bridge between Spanish local farmers and the businesses and consumers who want to buy from them — making local food more accessible, more transparent, and more fairly priced."
A systemic, scalable approach to change — not a niche market. Ethics translated into convenient, mainstream-feeling product UX.
Change rooted in real producer-consumer relationships. Fair pricing structures that empower farmers to set their own prices.
Our community research confirmed it: the barrier isn't awareness. Spaniards already know local food is better. The barrier is price, inconvenience, and the lack of a trustworthy channel. Terra Local is built around those three frictions.
From field to table, in three steps.
Farmer lists their harvest
Local Spanish growers publish their seasonal produce with their own prices, story, and certifications.
Buyer browses & orders
Consumers and restaurants browse by region, season, and product — order with the same ease as any supermarket app.
Direct delivery, fair price
Produce travels through our local hubs and arrives fresh. The farmer keeps the margin a supermarket would have taken.
Set your own price.
Keep your margin.
We never squeeze margins that are already under pressure. Platform fees are fixed and low. You're in control — of pricing, of story, of who you sell to.
Real local food,
delivered with proof.
We serve urban consumers who want to eat better and restaurants that need a reliable local supply line. No 'local' label without proof — every product traces back to its farm.
The marketplace, live.
Browse real Spanish farms. Add to your basket. Walk through checkout. This is the prototype — exactly as it will work on launch.
Try a different region or category — we have growers across Spain.
What we will always stand for.
Radical Transparency
No 'local' label without proof. You always know the farm, the price rationale, and the seasonal context.
Farmer-First Fairness
Farmers set their own prices. Platform fees are fixed and low. We never squeeze margins.
Practical Impact
Good values must translate into convenient product. Ethics are never an excuse for poor UX.
Community Roots
Local hubs and human relationships — not just digital transactions. Tech serves community, not the reverse.
Continuous Improvement
We raise the bar iteratively, informed by real user feedback from farmers and buyers alike.
Numbers we're
working toward.
Help us put Spain's farmers back at the table.
Whether you grow it, sell it, or eat it — there's a place for you here.